Some Lincoln dealers are having quite the strained relationship with Ford — and this news only makes it worse. At the upcoming National Automotive Dealers Association (NADA) convention, Ford said it will update its dealers on the business plan for its luxury brand but will not shed any light on upcoming products. The move only widens the rift between Ford and Lincoln dealers — a falling-out that started back in October, when Ford requested dealers to spend upwards of two million dollars to upgrade their facilities. If dealers refused to upgrade their dealerships, Ford would cut all sorts of incentives. Understandably, dealers wanted to see some upcoming products before spending any money on upgrades.
“They told us there would be no new products for about 24 months. I don’t know how the stand-alone Lincoln dealers are going to make it, especially those dealers who have to spend $2 million on their upgrades,” said Larry Taylor, owner of Beau Townsend Ford-Lincoln Mercury back in October to Automotive News.