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Motrolix

By The Numbers: Ford USA Reports 16 Percent Sales Jump In April 2011

Having increased sales by 16 percent in April compared to the same time period a year ago, Ford is continuing on a stellar upwards trajectory. Total U.S. sales for the month totaled 189,778 units, with retail sales up 10 percent and fleet sales up 31 percent.

Ford sales increased 24.5 percent year-over-year to 182,542 units:

  • Focus up 22 percent to 17,264 units
  • Fusion up 12 percent to 21,189 units
  • Mustang up 59 percent to 8,557 units
  • Explorer up 138 percent to 12,593 units, with a very impressive conquest rate of 43 percent
  • Escape up 11 percent to 21,240 units
  • Edge up 4 percent to 12,388 units
  • Econoline up 14 percent to 11,611
  • Transit Connect up 20 percent to 2,668
  • F-Series up 11 percent to 45,435 units. V6-equipped F-150s accounted for 50 percent of all F-150 retail sales, up from 40 percent in March
  • The largest increase of Ford brand sales was in California, where the Fiesta, Focus, and Explorer are attracting new customers. In April, CA sales of the Ford brand were up 34 percent, with year-to-date sales up 37 percent.
  • Year to date, Ford has sold 686,498 vehicles, a 16 percent increase year-over-year.

Lincoln sales dropped 0.6 percent year-over-year to 7,236 units. This marks the fourth consecutive month of decreased Lincoln sales. The only sales increases for Lincoln were accounted for by the MKZ and MKX:

  • MKZ up 40 percent to 2,546 units
  • MKX up 16.5 percent to 1,859 units

2011 - April - USA - Ford

MODELYOY MONTHLY CHANGE20112010DSR %DSR 2011DSR 2010
FORD TOTAL+24.5182,542146,589+24.5659,007529,351
FIESTA***9,1470****29,4740
FOCUS+22.417,26514,107-5.854,33657,704
FUSION+11.721,18918,971+22.586,21270,382
TAURUS+1.66,2626,166-11.020,73223,294
MUSTANG+59.08,1805,145+13.323,59920,836
CROWN VICTORIA+114.56,5863,070+77.621,20611,941
ESCAPE+10.921,24019,146+20.277,19364,237
EDGE+4.09,3619,003+19.340,80534,194
FLEX-50.31,9273,876-30.58,75012,598
TAURUS X***00***012
EXPLORER+137.812,5935,295+116.042,08319,487
EXPEDITION+7.53,2142,989+15.412,29610,655
F-SERIES+11.045,43540,946+19.5172,062143,985
RANGER+2.95,3705,220+1.817,83117,514
ECONOLINE/CLUB WAGON+14.211,61110,167+18.241,14034,795
TRANSIT CONNECT+19.72,6682,229+46.09,5826,564
LOW CAB FORWARD***00-100.0072
HEAVY TRUCKS+90.7494259+57.81,7061,081

2011 - April - USA - Lincoln

MODELYOY MONTHLY CHANGE20112010DSR %DSR 2011DSR 2010
LINCOLN TOTAL-21.05,5587,036-21.05,5587,036
MKZ+17.51,5741,340+17.51,5741,340
MKS-53.06011,280-53.06011,280
TOWN CAR+11.7868777+11.7868777
MKX-29.71,5462,198-29.71,5462,198
MKT-45.5390715-45.5390715
NAVIGATOR-20.2579726-20.2579726

2011 - April - USA - Mercury

MODELYOY MONTHLY CHANGE20112010DSR %DSR 2011DSR 2010
MERCURY TOTAL-100.009,128-99.224832,552
MILAN-100.003,101-100.0011,554
GRAND MARQUIS-100.003,169-97.724810,608
SABLE***00-100.0037
MARINER-100.002,482-100.008,806
MOUNTAINEER-100.00376-100.001,547

2011 - April - USA - FOMOCO

BRANDYOY MONTHLY CHANGE20112010DSR %DSR 2011DSR 2010
FOMOCO TOTAL+16.4189,778162,996+16.0686,498591,592
FORD+24.5182,542146,589+24.5659,007529,351
LINCOLN-0.67,2367,279-8.227,24329,689
MERCURY-100.009,128-99.224832,552

Motrolix Founder with a passion for global automotive business strategy.

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