Ford’s Mustang has seen a long list of iconic names used during its life, including Boss, Shelby, Cobra, and Bullet to name a few. As a fun fact, those names were thought up and decided upon in boardrooms at Ford’s offices. But for the newest name, Ford decided to throw it to the masses.
On the Mustang Facebook page, Ford asked their fans to come up with a name for a new V6 Performance Package. The winning name was Mayhem from Jeremy Marler in North Carolina. Since his name was chosen, Marler will get a three year lease on a Mustang Mayhem.
The Mayhem package will include a 305-horsepower, 3.7-liter V6, front and rear stabilizer bars, suspension and brakes from the Mustang GT, 3.31 performance rear axle, unique 19-inch wheels wrapped in Pirelli performance rubber, and Mayhem badging throughout.[expand]
Ford Mustang Facebook Fans Choose ‘Mayhem’ as New Name for V6 Performance Package
The Ford Mustang V6 Performance Package has been given a new name – “Mayhem Mustang Package” – thanks to a Facebook contest that asked for the help of nearly 1.4 million Mustang fans
More than 3,000 submissions were made to the Facebook page and nearly 6,700 users installed the “You Name It” app. The winner, from North Carolina, receives a three-year lease on a 2012 Mustang with the Mayhem Mustang Package
Mayhem Mustang Package combines lightweight 305-horsepower all-aluminum V6, a 3.31 performance rear axle and Mustang GT-based suspension and braking components. Unique 19-inch wheels and Pirelli performance tires provide superb grip and aggressive appearance
Dearborn, Mich., May 9, 2011 – The Ford Mustang V6 Performance Package delivers on “fun, fast and affordable,” and now it has an all-new name to go along with that. After Ford reached out to the nearly 1.4 million fans on the Mustang Facebook page, “Mayhem Mustang Package” has been chosen as the new name.
“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”
More than 3,000 submissions were made to the Mustang Facebook page and nearly 6,700 users installed the “You Name It” app that let them participate in the contest. The winning submission came from a fan in Charlotte, N.C., who has won a three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.
Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five names. A gallery on the page let visitors see all of the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package.
Each finalist was run through trademark, copyright and brand approvals. The Mayhem Mustang Package will be used as the name on all Mustang sales, marketing and communications materials.
The Mayhem Mustang Package takes advantage of Mustang’s 305-horsepower all-aluminum Ti-VCT V6 engine’s lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or road trip.
Borrowing from Mustang GT, the Mayhem Mustang Package includes numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car’s slimmed-down curb weight of less than 3,500 pounds.
The 2012 Ford Mayhem Mustang Package includes:
3.31 rear axle ratio for quicker off-the-line acceleration
Mustang GT coupe front and rear stabilizer bars
Mustang GT front struts and rear shocks/springs
Shelby GT500 rear lower control arm
Unique 19-inch wheels
Pirelli performance tires for improved grip
Mustang GT front and rear brake calipers with Performance Friction pads
Strut tower brace for increased body rigidity
Unique electronic stability control calibration with sport mode for performance driving