Detroit is a small town. In fact, it is so small, that Big Three automakers have really learned to coexist without resorting to much corporate trash talk or any mud-slinging in commercials through the past decade or so. More or less, everyone was a good sport. But it seems the times are changing.
While GM’s Dan Akerson has not been known to have the kindest things to say to his company’s competitors, including Ford’s Lincoln brand, FoMoCo’s marketing director Jim Farley has taken it to a whole new level by letting his sharp opinions of The General known in the new book “Once Upon A Car” by New York Times writer Bill Vlasic, which will be out in October.
“We’re going to beat on them, and it’s going to be fun,” said Farley. “F—- GM. I hate them and their company and what
they stand for. And I hate the way they’re succeeding.”
Following the bombshell, GM spokesman Jay Cooney told Jalopnik that GM would not have expected “such crass words” coming from The Blue Oval.
So, what does everybody make of Farley’s statements? At least proper grammar was involved…