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Motrolix

Ford U.S. August Sales Increase 11 Percent, Lincoln Up 25 Percent

Ford Motor Company reported another stellar sales month for August 2011, with year-over-year sales up 11 percent for the Ford brand and up 25 percent at Lincoln.

Ford brand sales totaled 175,220 units while Lincoln accounted for 8,006 vehicles. The Blue Oval brand was led by vehicles like the Fiesta (up 75 percent), Fusion (up 4.9 percent), Crown Vic (yes, it was up 140.8 percent), Escape (up 38.9 percent), Explorer (up 300.2 percent), and Expedition (up 42 percent). Additionally, the old-but-trusty Ranger jumped 48.8 percent, the Transit Connect sold 35 percent more, and Heavy Trucks spiked 138.6 percent. Unfortunately, the new Focus was down 8.9 percent due to constrained demand.

Meanwhile, all Lincoln models enjoyed a year-over-year increase in sales except for the MKT (down 33 percent) and Navigator (down 2.3 percent). The MKZ was up 50 percent, MKS was up 34.8 percent, Town Car (yup, the Town Car) was up 45 percent, and the MKX accounted for a 14.9 percent increase.

Alongside these stellar sales numbers, Ford announced plans to produce 645,000 vehicles in the fourth quarter of this year, a 9 percent increase compared to last year. The new Q4 plan does not influence production plans for the third quarter of 630,000 vehicles.

Stay tuned for the Motrolix By The Numbers series, where we bring you model-by-model sales tables of The Blue Oval’s sales results.

Motrolix Founder with a passion for global automotive business strategy.

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