For the month of October 2011, Ford observed a six percent sales increase versus the same time last year, with year-to-date sales up by 11 percent. Ford sold a total of 167,803 vehicles in October, with sales bolstered by a strong increase in utility vehicle sales — which went up 38 percent — and truck sales — up 8 percent — compared to October 2010.
Ford’s newly redesigned Explorer saw a massive sales increase of 225 percent compared to last year. Even sales of the aging Escape increased by 31 percent. The only utility vehicle to lose sales is the Ford Edge, which posted a 10 percent decrease.
Truck sales remained strong for the month of October, with F-Series sales totaling 52,511 vehicles. A surprising sales fact with the F-150 is that 40 percent of buyers are opting for the twin turbo 3.5L EcoBoost engine instead of the larger displacement V8s offered. A total of 15,000 EcoBoost engines were sold in October.
FoMoCo’s car sales also saw an increase with a 7 percent boost in Fiesta sales. Fusion sales rose by 4 percent, and Focus sales remained the same as a year ago but there was a major shift in where the Focus was sold. Sales in both New York and California almost doubled compared to last year.
In total Ford sold 45,788 utility vehicles, 69,068 trucks, and 46,764 cars for the month of October. Ford total sales to date tally 1,700,618 vehicles.[expand]
DEARBORN, Mich., Nov. 1, 2011 – Continued strong demand for Ford’s fuel-efficient utility vehicles and trucks lifted the company to a 6 percent increase in total sales in October.
With total sales of 167,803 vehicles, gains came largely from Ford brand utilities, up 38 percent, and strong truck sales, up 8 percent versus last year.
“More and more consumers are being attracted to Ford’s lineup of fuel-efficient vehicles – from cars and utility vehicles to our full-size pickups with EcoBoost engines,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “The Ford brand continues growing its market share, showing we have the vehicles and technologies people truly want and value.”
Year-to-date, Ford is the best-selling brand of vehicles in America with sales totaling 1,700,618, up 17 percent. With this performance, the Ford brand is now on track to increase its market share this year by about 1 percentage point – which would mark market share gains for three consecutive years.
Ford Brand Utilities: Up 38 Percent
Ford is the country’s best-selling utility vehicle brand. Utility vehicles sales totaled 45,877 in October, up 38 percent. Year-to-date, Ford utility vehicles total 471,787, up 31 percent.
Explorer is leading the way, with sales up 225 percent versus a year ago and 11,987 vehicles sold. Year-to-date Explorer sales are up 134 percent, with 108,994 vehicles sold. Explorer retail sales have tripled in every market area of the U.S.
Escape sales in October totaled 19,046 vehicles, a 31 percent increase. Year-to-date Escape sales are up 31 percent at 206,896 vehicles – setting a record. This year marks the first time Escape has broke through the 200,000 sales milestone in its 11-year history.
Edge sales totaled 9,161 vehicles in October, down 10 percent. Year-to-date, Edge sales increased 3 percent with 99,940 vehicles sold.
Ford Brand Cars: On the rise through October
Ford brand car sales totaled 576,994 through October – up 18 percent versus the same period a year ago – more than doubling the industry-wide passenger car sales increase.
In October, Fiesta, Focus and Fusion all posted higher retail sales than a year ago, offset by lower fleet deliveries.
In October, Fiesta sales were up 7 percent, with 4,124 vehicles sold. Focus total sales were equal to a year ago, with retail sales particularly strong on the U.S. coasts – almost double year ago levels in California and up almost 50 percent in New York.
Fusion sales were up 4 percent, totaling 18,094 vehicles, another monthly record for Ford’s midsize sedan. Fusion has now set monthly records in 12 of the last 13 months. Year-to-date Fusion sales have increased 15 percent, breaking through the 200,000 vehicle mark for the year and on pace for a record sales year.
Ford Brand Trucks: Up 8 Percent
Ford truck sales totaled 69,068 in October, an 8 percent increase versus year-ago levels. Year-to-date truck sales total 651,837, up 9 percent.
Ford’s F-Series sales totaled 52,511 vehicles, up 7 percent, in October. It is the second month in a row F-Series has topped 50,000 sales. Year-to-date F-Series sales total 468,899 pickups, an 8 percent increase.
“October was important for Ford trucks,” Czubay said. “In addition to helping grow sales 8 percent, the F-150 won the ‘Truck of Texas’ award and Ford won ‘Truck Line of Texas’ for the 12th straight year. We are honored for the Texas Auto Writers Association to validate what our customers have been saying about our fuel-efficient and highly capable trucks.”
Among retail customers, more than 40 percent of F-150 buyers opted for Ford’s highly fuel-efficient EcoBoost engines in October. Coupled with EcoBoost sales on Explorer and Edge and Ford cars, total EcoBoost engine sales topped 15,000 in October.[/expand]