The Ford EcoSport may or may not be destined for North American shores, but it will be sold in global markets ranging from Brazil to India. For us, it would truly be a shame if the B-segment CUV ends up not making its way to the New World, as the Fiesta-based ute and its three-cylinder turbocharged engine seem to be fun to drive… and the vehicle is a looker, to boot.
Ford chief designer, J Mays, spent some time in front of the camera at the 2012 New Delhi Auto Show going over some of the key design elements of the EcoSport, and the items he pointed out made us appreciate the design of the vehicle that much more. For instance, Mays says that Ford has never “offered so much product in the footprint of such a small car” — something The Blue Oval calls “right sizing”. In other words, the EcoSport is the right size for customers and their needs, for traffic, parking, and great fuel economy, and for a new generation of largely urban customers — all attributes that make it a great fit for the city.
Watch the video below as Mr. Mays highlights the five design elements present on the EcoSport that result in a visual premium feel, including Silhoutte Innovation, Perceived Efficiency, a simplified design language, technical graphics, and the new face of Ford — featuring the now-famous inverted trapezoidal grille.