On the heels of 127,683 EcoBoost-equipped vehicles sold in 2011, Ford thinks its time to up the ante, and will increase the number of vehicles equipped with an EcoBoost engine option from seven in 2011 to eleven through 2012.
Ford’s newest EcoBoost mill is a turbocharged 1.6 liter 4-cylinder that will be found in the all-new Escape and Fusion due on sale this year. Consumers will also be able to purchase the 2.0 liter EcoBoost engine in the 2013 Ford Taurus (alongside the 3.5 liter EcoBoost found in the SHO), Focus ST, and the current-generation Ford Edge.
Add to that Ford’s all-new 1.0 liter 3-cylinder EcoBoost powerplant for the Fiesta and European-spec Focus, and Ford no longer seems to have a shortage of boosted direct-injected engines. Thanks to the additional variety of EcoBoost engine offerings, The Blue Oval believes it can triple current EcoBoost production this year.
The Motrolix Take
This idea plays very well with Ford’s strategy of offering choice to consumers, which is rarely a bad thing. Now if only Ford gave us choice of compact crossovers by offering the Ford EcoSport in the States…