If you were one of the 111.3 million people who watched the SuperBowl, you can’t have missed the various (sometimes outrageous) ads that have become standard part and parcel of the event. While not the most outrageous, Chevrolet delivered a prominent point that if you want to survive the apocalypse, you’d better not buy a Ford. Blasphemy!
The commercial didn’t just insinuate Ford, but called The Blue Oval out by name — one of the reasons Ford asked Chevy and NBC to not air the ad. The only problem, it seems, is that the ad seemed to increase interest in the Ford F-150 instead of the Chevrolet Silverado. Hysterical.
According to Kelley Blue Book statistics, the interest in the Ford F-150 increased 26 percent week-over-week after the Super Bowl, while interest for the Silverado waned by 25-percent.
In the short run, data shows that the questionable ad backfired on General Motors. Only time will tell if Ford will ultimately have a surge of brand loyalists who take this ad as an affront and decide to buy a Ford to stick it to The General. We wonder, though, how many more Super Bowls Ford will go without participating in the Big Game ad blitz.
In case you haven’t yet seen the ad in question, we’ve embedded it below: