Where General Motors lost ground in the month of January 2012, Ford Motor Company found itself on the other side of the equation, rising seven percentage points in overall sales and moving 136,710 units in the U.S. market.
Ford Brand Has Best January In Four Years
The Blue Oval Brand observed 131,589 units in total sales, with a surge from the compact Focus, Explorer, and even the discontinued Ranger. The Focus itself sold 14,400 units, a 59 percent jump from January 2011. The Explorer saw a jump of 35.6 percent, selling 9,966 units. We imagine fleet sales to be responsible for the 5,043 Ranger pickup sales, which translated to a growth of over 77 percent. The Ford F-Series totaled 38,493 — nearly outselling Ford’s entire line of passenger cars, and grew 7.5 percent. As Ford’s truck sales go, so does Ford itself.
Lincoln Continues To Stumble
With just 5,121 sales representing Lincoln for January 2012, the brand dipped 7.9 percent. In fact, Ford sold more Econoline cargo vans alone than the entire Lincoln portfolio. The new MKZ can’t come soon enough.
2012 - January - USA - Ford
| MODEL | YOY MONTHLY CHANGE | 2012 | 2011 | YTD % CHG | YTD 2012 | YTD 2011 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +8.3 | 131,589 | 121,511 | +8.3 | 131,589 | 121,511 |
| FIESTA | -18.0 | 3,502 | 4,270 | -18.0 | 3,502 | 4,270 |
| FOCUS | +59.8 | 14,400 | 9,014 | +59.8 | 14,400 | 9,014 |
| FUSION | -5.1 | 13,614 | 14,346 | -5.1 | 13,614 | 14,346 |
| TAURUS | +19.0 | 3,447 | 2,896 | +19.0 | 3,447 | 2,896 |
| MUSTANG | +18.0 | 3,736 | 3,165 | +18.0 | 3,736 | 3,165 |
| CROWN VICTORIA | -83.6 | 643 | 3,923 | -83.6 | 643 | 3,923 |
| ESCAPE | +23.5 | 17,259 | 13,973 | +23.5 | 17,259 | 13,973 |
| EDGE | -6.8 | 8,315 | 8,918 | -6.8 | 8,315 | 8,918 |
| FLEX | -26.9 | 1,465 | 2,003 | -26.9 | 1,465 | 2,003 |
| EXPLORER | *** | 9,966 | 7,351 | *** | 9,966 | 7,351 |
| EXPEDITION | -10.0 | 2,350 | 2,611 | -10.0 | 2,350 | 2,611 |
| F-SERIES | +7.5 | 38,493 | 35,806 | +7.5 | 38,493 | 35,806 |
| RANGER | +77.1 | 5,043 | 2,848 | +77.1 | 5,043 | 2,848 |
| ECONOLINE/CLUB WAGON | -15.0 | 6,786 | 7,979 | -15.0 | 6,786 | 7,979 |
| TRANSIT CONNECT | +4.0 | 2,154 | 2,072 | +4.0 | 2,154 | 2,072 |
| HEAVY TRUCKS | +23.8 | 416 | 336 | +23.8 | 416 | 336 |
2012 - January - USA - Lincoln
| MODEL | YOY MONTHLY CHANGE | 2012 | 2011 | YTD % CHG | YTD 2012 | YTD 2011 |
|---|---|---|---|---|---|---|
| LINCOLN TOTAL | -7.9 | 5,121 | 5,558 | -7.9 | 5,121 | 5,558 |
| MKZ | +5.6 | 1,662 | 1,574 | +5.6 | 1,662 | 1,574 |
| MKS | +23.3 | 741 | 601 | +23.3 | 741 | 601 |
| TOWN CAR | -83.9 | 140 | 868 | -83.9 | 140 | 868 |
| MKX | +6.7 | 1,650 | 1,546 | +6.7 | 1,650 | 1,546 |
| MKT | -28.5 | 279 | 390 | -28.5 | 279 | 390 |
| NAVIGATOR | +12.1 | 649 | 579 | +12.1 | 649 | 579 |
2012 - January - USA - FoMoCo
| BRAND | YOY MONTHLY CHANGE | 2012 | 2011 | YTD % CHG | YTD 2012 | YTD 2011 |
|---|---|---|---|---|---|---|
| FOMOCO TOTAL | +7.4 | 136,710 | 127,317 | +7.4 | 136,710 | 127,317 |
| FORD | +8.3 | 131,589 | 121,511 | +8.3 | 131,589 | 121,511 |
| LINCOLN | -7.9 | 5,121 | 5,558 | -7.9 | 5,121 | 5,558 |
| MERCURY | -100.0 | 0 | 248 | -100.0 | 0 | 248 |
DEARBORN, Mich., Feb. 1, 2012 – Ford Motor Company U.S. sales totaled 136,710 vehicles in January, a 7 percent increase versus year-old levels. The Ford brand totaled 131,589 vehicles in January, making it the best January sales month for the Ford brand since 2008.
“January started off with solid sales versus year-ago levels,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford saw the same solid month, with smaller vehicles in higher demand. Escape continued its record-setting run, and Focus set the pace for car sales in California, Texas and the Southeast.”
Ford brand grew small car, utility and truck sales in January versus a year ago. Focus small car and Escape utility combined provided 49 percent of Ford Motor Company volume growth in January. With 17,259 Escape vehicles sold, it was another best-ever January for Escape, topping last January by 24 percent.
Sales of the Ford Explorer totaled 9,966, a 36 percent gain versus strong year-ago results.
The Ford F-Series, America’s top-selling vehicle for the past 30 years posted January sales of 38,493 vehicles, representing an 8 percent increase. EcoBoost-equipped F-150s represented 42 percent of retail sales in January, providing Ford a retail F-150 V6 engine mix (EcoBoost V6 and Ford’s 3.7-liter V6) of 54 percent for the month.
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