Some may say that the traditional Mustang market consists mostly of young guys on the up-and-up and old guys trying to recapture their youth. While that may be a fair statement, Ford is venturing out to appeal to a wider audience with its refreshed 2013 pony car and will air its new Mustang ad during today’s Daytona 500 race.
The ad shows a Mustang driving down a downtown street passing by four people, each of whom have a different take on the Mustang and how it should look, thereby embracing their “inner Mustang”. With each person, the car transforms to suit that person’s taste and shows the V6 (base), V6 Mustang Club of America, GT, Boss 302, and Shelby GT500 trim levels — in order. The ad will also promote the Mustang online customizer, which allows users to configure a Mustang with a plethora of factory and aftermarket parts including colors and accessories like decals, fascias, wheels, decklids, hoods, and more.
To date, the online configurator has generated more than 4 million custom Mustangs since its launch in the fall of 2011. Additionally, users have downloaded the mobile app for iOS devices more than 200,000 times, with twenty-five percent of Mustang digital customizations occurring via the mobile application. Even more impressive is the fact that the Mustang Faceboook community has grown from 1.6 million to 2.6 million fans.
“Mustang owners are unique, independent, and like their cars to reflect their personalities,” said Lee Jelenic, Ford Car Marketing Communications manager. “The Customizer site and this spot pay homage to that.”
The ad was first shown on Friday during a Google Hangout hosted by the Ford Motor Company and then published to the Ford Mustang YouTube channel. Since then, the YouTube spot has registered more than 190,000 views. Too bad Nascar is pretty much irrelevant for today’s car fan… otherwise, we’d be all over the race.