A source familiar with the tech offerings of the new Ford B-MAX subcompact people-mover recently told us that the vehicle will be a “technological wonder” and that it will be a “haven for the mobile professional”.
The tip comes in advance of the B-MAX’s unveiling next Monday, February 27th at the Mobile World Congress in Barcelona by Bill Ford, who will also deliver a keynote address discussing The Blue Oval’s “vision for future mobile and the growing connection between automobiles and mobile technology”, according to Ford’s press release. The B-MAX will then be introduced on March 6 at the Geneva Motor Show by Alan Mulally.
The Fiesta-based MPV will feature the unique Easy Access Door System — a design that allows the B-MAX to do away with the B-pillar (when the doors are ajar) by incorporating structural elements into the doors themselves. The small people-mover will be powered by a range of powerplants such as the 1.0 liter EcoBoost three-cylinder as well as the 1.6 liter TDCi diesel.
The Motrolix Take
Seeing that Ford will first unveil the B-MAX at a mobile industry event (the Mobile World Congress) rather than waiting for a more traditional showing (like the Geneva Motor Show), it’s obvious that The Blue Oval wants to deliver a very specific message about the vehicle. But what kind of technology will Ford introduce that’s not already available in the company’s larger offerings? For instance, we’re already expecting the Wi-Fi Hotzone — a feature that creates a secure wireless network “on wheels” inside of new Focus — to be available in the B-MAX. What else could The Blue Oval have up its sleeve?