Here’s the commercial that introduced the Ford Pinto subcompact to America. The ad boldly compares the Pinto to the Model A, stating that it contains the same amount of toughness, dependability, and value as the legendary Ford model.
Boy have today’s subcompact and compact models, like the Fiesta and Focus, come a long way from the 70s!
For those who may have difficulty playing the video, here’s a transcript of the ad:
“From the first day we built Pinto, we measured it in our minds against the toughest competitor in the world — ourselves. We decided to invent the basic little economy car all over again — a car that would run, and run, and run. And get lots of miles to the gallon. And hardly ever see the repair shop. A car that would cost very little and would feel good on the road. The Ford Pinto was built forty years after the Ford Model A, but we think it’s got the same kind of toughness, dependability, and value. Because deep down, it’s the same basic idea. And when you get back to basics, you get back to Ford. Pinto: 2-door sedan or 3-door runabout. At your Ford dealers.”
Now, do you find it odd that the three-door hatch was labelled “runabout”?