When Ford announced plans to bring SYNC to markets outside of North America, European Ford fans were ecstatic. In fact, one Motrolix reader from Belarus even wrote in to tell us that he was going to hold off on buying a new Focus until SYNC was made available in the vehicle. SYNC, however, didn’t make its international debut unchanged, as Ford renamed certain aspects of the system for international markets.
For instance, 911 Assist — a component of SYNC that calls the appropriate emergency operators when the vehicle has been in an accident (when an airbag deploys or the fuel pump shutoff is activated) — has been renamed to Emergency Assistance. The name change makes sense, seeing how the 911 service is only available in the U.S. and Canada.
The Motrolix Take
This is just one of many examples of engineering for the global market and then customizing for the local environment — something Ford has done very well with its One Ford globalization plan.
SYNC, based on Microsoft’s Windows Embedded Automotive 7 platform, will first be available in Europe on the all-new B-MAX, but our question is how soon can we expect to see it across the entire Ford family of vehicles in the Old World.