As expected, Ford announced a new trim level for its line of F-Series Super Duty trucks today. The Platinum model brings technology and luxury to the Super Duty lineup, which up to this point was flagshipped by the Lariat and King Ranch models.
On the outside, the Platinum trim has enough chrome to make an accomplished rapper jealous, with a grille containing a satin chrome surround and complemented by perforated mesh on the inside, a monochromatic bumper with chrome tow hooks, chrome door handles, mirror caps, running boards, and exhaust tip. Additionally, the boxside has the “Platinum” name (also in chrome) and the tailgate is trimmed with satin chrome appliqué. 20-inch polished-aluminum wheels with painted black inserts round out the exterior changes.
The cabin is finished with unique wood grain appliqués, the leather-wrapped steering wheel is heated and has genuine wood accents, while the instrumentation, center stack, and door trims are wrapped in premium wood grain. There’s also a new storage area on top of the dash that contains 2 USB ports, audio-video jacks, an SD card slot, and a 12-volt charging port. The driver’s seat is power adjustable in 10 ways and both of the front captain’s chairs are upholstered in softer, premium leather that’s also used on armrests and the console. Rounding out the Platinum additions are the seats and floormats embroidered with the Platinum logo.
And as if that weren’t enough, the 2013 Super Duty Platinum also adds power-adjustable pedals, remote start, universal garage door opener, and power-telescoping mirrors — all standard. A special version of SYNC with MyFord Touch driving an 8-inch high-res touch screen is also standard on the Platinum and available across the 2013 Super Duty line. Ford modified MyFord Touch for the truck by adding physical buttons for climate control and audio presets on the center stack — especially useful for drivers wearing gloves. Here’s a demonstration of the new MFT setup:
A navigation system and a rear-view camera complete the standard features list.
The F-Series Super Duty Platinum will be available later this your in F-250, F-350, or F-450 forms, but only in the crew cab body configuration. Buyers will still have the option to choose either the 6.7-liter Power Stroke diesel or 6.2-liter V8 gasoline mill. Five exterior colors are offered, including Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver, and White Platinum while the only two interior color combinations include Pecan and Midnight Black.
The Motrolix Take
There’s no question that the new Super Duty Platinum is one awesome truck that’s got the looks, technology, and luxury to back up what’s surely going to be a $60,000+ price tag. But it makes us wonder if Ford will eventually introduce a Harley Davidson edition for the Super Duty, since the Harley slots in above the Platinum when it comes to the F-150.