Whether it be the WRC cars, or the merchandise advertisements with Monster logos and Performance division company labels that make wearers feel like a part of the team — the Monster WRC team is one with their target market. This latest video is no different. In fact, it’s probably better marketing than what we’ve seen before.
Ken block states, “We made this second video for all the fans who really enjoy seeing the up-close bits of racecars. All of the ‘naughty stuff’ and details you normally wouldn’t get access to as a fan are highlighted in this video.” Some of the parts we get a close up look of include the Ford Fiesta WRC’s engine bay, turbo, shocks brakes, and even its interior. It also outlines the next 19 events Block will be participating in.
“I’m a lucky bastard and I truly appreciate that”, said Ken Block during this shoot. We’ll have to agree.
Now, the two rally cars shown in the video are the Fiesta H.F.H.V, and the Fiesta G.W.T. Not many images of these cars have been released to the public. But according to the Monster World Rally Team, other shots that were taken will be on DC Shoes website sometime soon. How’s that for marketing to them ever-important Millenials?