Just like the Mustang: The Legend commercial, this similar ad for the Ford SuperDuty is also made to resemble a movie trailer. The 30-second spot is set to some genuinely tough music and narration, while being filled with SuperDutys doing things befitting SuperDutys, like hauling cargo, pulling trailers through tough terrain, and helping brave firefighters put out fires. Watch it here:
The equally-tough voice-over goes something like this:
This summer, toughens has a name. Determination has a face. Heroes have an identity. Ford Super Duty. Go to extremes.
The narration ends by introducing a promotional offer during the Ford summer spectacular that includes $1,000 of matching down bonus cash on a SuperDuty.