It would seem that the wide amount of criticism and negative acclaim for Ford’s MyFord Touch infotainment system has not deterred consumers from purchasing vehicles with the system. That’s because, according to Ford, customers have opted for SYNC and MyFord Touch on roughly 80% of 2013 Ford vehicles. That data is as of September 26 2013, and seemingly demonstrates market demand for advanced in-vehicle connectivity systems.
However, it’s important to note that it’s possible that Ford builds 80% of its vehicles with SYNC/MFT, thus forcing customers to purchase the system based on the availability of dealer inventory. If that is the case, then the number could be a typical chicken-and-the-egg scenario, making us wonder if consumers would actually opt for the system were the car built directly in front of them per their order specifications, rather than being delivered to the dealer in a preconfigured form with MFT in it.
Are you a fan of MyFord Touch? Why or why note? Talk to us in the comments.