Ford Motor Company’s Ford and Lincoln brands saw their best ever retail sales during the Ramadan period of July and August of 2013 in the Middle East/Gulf Cooperation Council area, recording a 15 percent increase in sales over the same time period last year. The sales boost is largely attributed to the increasing popularity and consumer confidence for the products of both brands. Notably, year-to-date August sales for both Ford and Lincoln are up 20%.
“It’s quite a feat to achieve our best-ever retail sales during this year’s Ramadan season,” said Thierry Sabbagh, regional sales director, Ford Middle East. “With such overwhelming confidence from customers around the region, Ford and Lincoln brands are sure to stay on track in achieving continued growth and capturing market share, thanks to our world-class lineup featuring class-exclusive technologies and innovations you wouldn’t normally expect.”
Some sales highlights for the Ford brand include (all compared to same time period in 2012)
- Ford Explorer sales up up 67%
- Ford Edge sales up 41%
- Ford Taurus sales up 72%
Meanwhile, sales of the Lincoln luxury brand grew 25% during the July-August period, confirming growing deemed for the latest models like the MKS and MKX. Notably, the upcoming launch of the new MKZ sedan will allow the brand to become more competitive in the market while introducing a new audience to the brand.
“With such dynamic momentum achieved so far and our upcoming new model launches over the next few months, both the Ford and Lincoln lineups continue to grow and offer compelling models that suit every customers’ needs and budgets,” added Sabbagh. “We are well on track to achieve yet another successful year, and are eager to offer our latest models such as the all-new Ford Ecosport compact SUV and the Lincoln MKZ luxury sedan to our customers.”