Less than three years ago, Ford launched the F-150 EcoBoost. A perception-changing concept of placing a direct-injected twin-turbo-charged six-cylinder gasoline V6 into a hard-working truck to deliver high fuel economy and substantial power, The Blue Ovals has already sold over 400,000 units of the vehicle in the United States.
According to Doug Scott, Ford truck group marketing manager, Fuel economy is the number one unmet need for truck buyers, “which is why the F-150 EcoBoost’s leading combination of fuel economy and capability is resonating so well.” To note, Ford’s High Pressure Direct Injection 3.5 liter EcoBoost V6 engine makes 365 horsepower and 420 lb.-ft. of torque in the F-150 while delivering fuel economy (city/highway/combined) of 16/22/18 in the 4×2 model and 15/21/17 in the 4×4.
In addition, the F-150 EcoBoost helped Ford’s best-selling F-Series surpass the 60,000 sales mark in October, representing the sixth consecutive month of the model line achieving the sales figure. Notably, this is the first time Ford has achieved the milestone since the period of April through September 2006.
Other Ford F-150 sales highlights 150 include:
- Outselling the nearest competitors in the western United States by 67 percent
- In the northwest U.S., F-150 EcoBoost sales make up 45 percent of total sales compared to the national average of 38 percent
- Oregon and Washington — the second- and third-fastest growing states, respectively, according to a June CNN Money report — are key markets for F-150 EcoBoost sales
Over the next few months, Ford will launch the EcoBoost-powered 2014 F-150 Tremor — its new street-performance truck that is, for all intents and purposes, a modern-day reincarnation of the F-150 SVT Lightning. That, combined with an ever-growing awareness and brand cachet of the EcoBoost engine in the F-150, should ensure the long-term success of EcoBoost well into the future.
The Motrolix Take
Three years ago, Ford embarked on an uphill battle in convincing truck buyers used to big, burly, and inefficient V8s that its EcoBoost turbocharged six-banger would perform to their expectations in power and durability in its key truck product. In other words, Ford took a chance with EcoBoost — a calculated, well-researched, and intentional chance. It too a chance, and it won. Now, The Blue Oval is capitalizing on a strong engine brand — one that’s perhaps strongest in the industry — a luxury that competing automakers simply don’t have, while spreading the EcoBoost goodness to the rest of its lineup — which is also beginning to pay dividends all over the world. Well played, Ford. Well played, indeed.