As Ford Motor Company reinvigorates its sales efforts in the Middle East and Africa by establishing a new geographic business unit that unites both regions, it’s worth highlighting the automaker’s past success in the Middle East.
Ford, which offers the same full lineup in the Middle East as it does in the United States plus a few unique vehicles, has a strong heritage in the region, with over six decades of presence in the region. Over the past four years, the automaker has increased sales for the Ford and Lincoln brands in the Middle East by nearly 60 percent.
And in the first three quarters of 2013, Ford Middle East has already posted a 20 percent increase year-over-year. In a news release, Ford said that the strong performance is the result of customers’ continued confidence on Ford and Lincoln vehicles complemented by massive dealer expansions across the region.
What’s more, FoMoCo’s dealer network is expanding in the Middle East: in the past three months, several Ford dealers have opened their doors in various markets in the region. According to Ford, there are over 60 new Ford and Lincoln sales and service facilities “currently in process” throughout the region to serve the expanding Ford and Lincoln customer base. That said, we’re curious to find out whether “in process” means 60 news facilities being planned or opened, or 60 facilities currently operational to serve customers at this point in time. We’ve sent in a note to Ford PR and will update this article as soon as we hear back.
The Motrolix Take
It will be interesting to see what impact the newly-created Ford Middle East and Africa business unit will make on The Blue Oval’s sales in the Middle East. But if history and an onslaught of new product is any indicator, we expect new attention to the region to bring the Ford and Lincoln brands to new sales heights there.