As Ford’s F-150 EcoBoost surpasses the 400,000 units sold mark, the powerful yet fuel-efficient truck is helping customers save at the pump. According to Ford’s estimates, F-150 EcoBoost owners save an estimated 45 million gallons (170 million liters) of gas annually on a collective basis. More impressively, they’re doing so while “out-towing competitive trucks of similar vintage by 1,000 pounds” (450 kilograms), says Ford.
The good news for EcoBoost owners and statistics aficionados doesn’t end there: the estimated 45 million gallon savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the United States through October.
Continuing with the “Ford Owns Work” and “Ford Works Stronger” campaigns for its trucks, Ford truck group marketing manager Doug Scott added that, “F-150 EcoBoost is a great example of how our customers save at the pump while outworking the competition”.
A few notes about how Ford reached its Toyota- and Tesla-related calculations.
First, it assumed that the electrified vehicles in question use no gasoline, replace the same number of 2010 F-150 V8 4×4 trucks, and drive 15,000 miles per year. The Blue Oval then based the fuel savings on the EPA-estimated combined ratings for 2011-2013 F-150 EcoBoost models and for the same mix of 5.4-liter V8-equipped 2010 F-150 models, across 400,000 units and 15,000 miles of driving a year.
As of this writing, F-150 EcoBoost sales are comprised mostly of 4×4 trucks with EPA-estimated ratings of 15/21/17 mpg (city/highway/combined), and a smaller percentage of 4×2 trucks with EPA-estimated ratings of 16/22/18.
The Motrolix Take
As we stated before, Ford took a gamble on introducing the turbocharged, smaller-displacement six-cylinder EcoBoost engine into its highly-important and highly-profitable F-150 line. The calculated strategic gamble is paying off, as Ford is having a great amount of success transitioning many customers to the EcoBoost offering. And that is one of the many reasons that it has remained a segment sales leader for over three decades.