The Ford Fiesta with the 1.0 liter three-cylinder EcoBoost engine was recently named the 2013 Women’s World Car of the Year, beating out finalists including the Audi Allroad, Range Rover, and Porsche Boxster S. Coincidentally, the Fiesta also won the 2013 Women’s World Car of the Year Economy Car award from the panel, which praised the new Fiesta for its fuel efficiency and “high-end look and feel”.
Having become a favorite among subcompact car buyers all over the world, the new Fiesta has a lot going for it. It’s stylish, has a quality- and tech-laden interior, is fun to drive, fuel-efficient, and safe. It also offers Ford’s 1.0 liter EcoBoost engine, which has won the International Engine of the Year award for both 2013 and 2012, which can now be paired with Ford’s six-speed PowerShift automatic transmission.
“The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharper-looking, better-connected and even more fuel efficient and fun-to-drive, to appeal to drivers around the world,” said Barb Samardzich, chief operating officer, Ford of Europe.
According to a Ford news release, the panel of 18 female motoring writers determined the winner of the award based on several factors, including safety, value-for-money, appearance, storage, child-friendliness, ease-of-driving, color, sex appeal and environmental footprint. Both awards were presented to Samardzich by Sandy Myhre, chief executive officer, Women’s World Car of the Year, at a ceremony in Cologne, Germany.
“It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world,” Myhre said. “Women play a significant but often overlooked role in buying a car and the new Fiesta’s high-end look and feel, remarkable fuel economy and surprising performance are just some of the features which clearly chime with the needs of many female drivers.”
The Motrolix Take
Not only is the Fiesta enjoying all kinds of sales success all over the world, but it is also racking up awards left and right. Global One Ford strategy and winning product for the win!