Having filed to register such trademarks as Ford Protect, Policy City, Model E, Mach 1, and Boxlink, Ford Motor Company is also working to register a trademark for the term “Ready To Serve”.
Ford’s application is in the goods and services category of “Automotive Repair and Maintenance Services” and is assigned serial number 86053886. The automaker originally filed for the mark on September 3, 2013, and the application is set to be published for opposition, a period during which other parties can voice their dissent for the mark’s registration, on January 7, 2014.
The Motrolix Take
Based on the name and the category of goods and services of the filing, it would appear that Ready To Serve is an upcoming repair/service offering from Ford, perhaps being a companion product to Ford Protect, which we believe to be an upcoming extended warranty service.
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