Ford has sold more than 1.8 million units of the Ford Ka since first launching it in 1996, thereby making its sales success tepid. And while the first-generation Ka was a city car (forgive the alliteration) intended solely for European consumption, the second iteration of the model will be entirely different.
Rather than compete with the likes of the Opel Adam in the quasi-premium city car space, the next-gen Ka will be aimed at a more frugal audience seeking value. In doing so, the 2015/2016 Ka will be moved downmarket to slot below the subcompact Fiesta in terms of equipment, features, and overall content while being similar in size and dimensions.
This repositioning will also make the Ka into a partially-global vehicle. We say “partially” because it will be available in select global markets, such as developing BRIC nations and, surprisingly, Europe as well; North America is not in the cards. In BRIC countries, the Ka will compete with the likes of the Chevrolet Sail (in China and India) and the Chevrolet Onix and Agile in South America.
Perhaps more important is the fact that Ford projects the worldwide small car segment to grow by 35 percent by 2017. To that end, sources have told us that a production version of the Ka Concept shown in late 2013 and described by Ford as “a glimpse of a potential future generation Ford Ka for Europe” will reach European showrooms and those of other markets by 2016, if not earlier.