If nothing else, the all-new 2015 F-150 is interesting. Although no one has driven or tested it yet, it’s being heralded as a game-changer, a disruptive force, and even a revolution. Although the massive weight reduction and new 2.7-liter turbo-charged V6 are impressive to talk about, they haven’t been experienced by anyone outside of The Blue Oval’s vehicle development team. Design, on the other hand, is a different story.

Although everyone may have a different opinion about the design of the F-150, it’s something that is universally-accessible and evident, since everyone can see it, whether in pictures, in person, or both.

In penning the new F-150, designers set out to create a signature brand look that screams Ford Tough. It all starts with Ford’s bold signature three-bar grille and distinctive lights in the front and the rear. According to the design team, the unique design elements in those areas ensure that bystanders and fellow drivers will recognize the 2015 F-150 as a Ford truck coming down the road, whether during the day or night.

Designers also spent a lot of time integrating the headlamps with the grille and the fascia, as well as the signature “graph” beltline. The “graph” is the droop in the beltline starting in the middle of the driver- and passenger-side front windows. The styling element has been in the F-Series design DNA for a long time, and Ford has now integrated it into other parts of the 2015 F-150, including in the taillamps and headlamps.

Notice the common “graph” kink in the headlamps, taillamps and front windows

Ford also realizes that F-150 customers don’t use their trucks exclusively for work, as it may also double as the family or going out vehicle. In that regard, it needs to be able to do a little bit of everything for everyone… and designers obliged.

Ford work, play or the night out

The interior, meanwhile, is luxurious yet tough and capable. There is a sort of seamless connection between the design of the exterior and interior, with the toughness and ruggedness of the body flowing into the cabin, which balances analog (such as in the gauges) with high-tech (such as the connectivity options).

In this video, three Ford designers, including Chief F-150 Designer Gordon Platto, F-150 Exterior Design Manager Brad Richards, and F-150 Interior Design Manager Ryan Niemiec, discuss the design of the 2015 F-150. Enjoy: