The all-new 2015 Ford Mustang will make its theatric debut in the upcoming movie Need for Speed, which is set to hit movie theaters March 14th. In the movie, actor Aaron Paul will first drive the 2014 Mustang hero car, and pilot the all-new 2015 Mustang in a later scene.
“I chose Mustang because it is a car that really represents American culture,” said Waugh. “It just represents modern muscle, and it’s iconic, having been in some of the greatest car chase movies of all time.”
In its 50 years of existence, the Mustang has made over 3,600 appearances in various television shows and movies — making it a celebrity in its own right, as we can’t think of a single actor who made that many appearances in five decades. And although the Mustang was a brand new nameplate upon its debut in 1964, the producers of Goldfinger didn’t hesitate to cast a Wimbledon white 1965 convertible in the movie only a year the pony’s debut.
Fast-forward to today, and the pony car is as much an automotive as it is a pop-culture icon. Underlining the Stang’s stardom is the fact that Hollywood was one of the six locations where the 2015 Mustang was introduced on December 5, 2013. In Hollywood, the new Stang was driven out onto a pad of wet cement in the forecourt of the historic TCL Chinese Theatre and, like nearly 200 human stars, had its prints and signature logo preserved for posterity in the cement.
North American consumers will be able to purchase the new Mustang this fall, while becoming available in Europe and Asia in the first and second half of 2015, respectively, with fans of the Need for Speed video game franchise already having the ability to drive the new pony virtually thanks to the 2015 Mustang’s newfound availability as a free in-game download in EA’s Need for Speed Rivals in mid-December. The game also offers players the ability to customize their Mustangs with a choice of five popular designs created using the online Mustang Customizer, including one inspired by RTR founder and drift champion Vaughn Gittin Jr.
The Motrolix Take
From the sounds of it, Ford’s launch strategy of the 2015 Mustang couldn’t get any better: not only does The Blue Oval have a highly-anticipated product, but it’s also introducing it to the public in the NFS film. That’s what we’d call prudent planning for the sake of impactful marketing.