Audi will advertise in the Super Bowl XLVIII with a 60-second spot featuring the all-new A3. The commercial will mark the seventh consecutive game-day ad for the brand.
The spot is being made by San Francisco-based Venables Bell & Partners, with Noam Murro serving as the ad’s director. The commercial will air in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break on February 2, 2014.
Over the years, Audi has fielded some well-received commercials in the big game, including “Prom” in 2013, “Vampire Party” in 2012, and “Release the Hounds” in 2011. All three are available below for your viewing pleasure:
2011: Release The Hounds
2012: Vampire Party
The new A3 sedan will go on sale in the spring of 2014, just a few weeks after its ad in the big game. Audi has big hopes for the new A3’s success in North America, something that the last-generation model — which was only offered as a five-door hatchback in the market — didn’t enjoy.
Based on VW’s MQB vehicle architecture, the A3 sedan has been priced from $29,900. It will be joined in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and, in early 2015, the A3 Sportback e-tron extended-range electric vehicle (aka gasoline electric plug-in hybrid, or PHEV).
The Motrolix Take
A Super Bowl ad a great way to make a splash for the new A3, setting the stage for a well-publicized launch of a model that hasn’t been all that popular in the U.S. Let’s see how it pans out, and let’s hope Audi can supply enough units of the A3 to meet demand from its Ingolstadt plant in Germany.