The Ford Focus continued its streak as the best-selling vehicle nameplate in the world through the third-quarter of 2013, according to Ford’s analysis of the just-released (and latest) global vehicle registration data from Polk. The results build on the Focus being the best-selling vehicle nameplate in the first half of 2013.
On a global basis, Focus registrations from January through September 2013 grew 16.1 percent year-over-year to 856,587 units. Unsurprisingly, The Blue Oval’s compact vehicle lineup saw its biggest growth in China, with 303,481 registrations — an 85 percent year-over-year increase, according to Polk.
Focus buyers mention the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase, according to a Ford news release. Meanwhile in China, the top differentiators among car intenders include the vehicle’s design, safety properties, and high quality. “Each of these attributes scored 15 percent to 40 percent higher among [Focus] consumers than the closest competitor”, according to Ford.
The Motrolix Take
Not that we needed it, but this is even more proof that Ford’s One Ford strategy is working… and working extremely well — putting other automakers — especially those who don’t believe in the power of outstanding global product — on notice.
And though Toyota will likely want to indicate that the combination of its Corolla and Matrix outsells the Focus globally, we do wonder why the Japanese automaker doesn’t learn from Ford and take advantage of the strong Corolla brand by rebranding the Matrix as a variant of the Corolla. After all, that’s what it is from a mechanical perspective.
Either way, great work, Ford. We’re looking forward to seeing the results for full-year 2013.