As expected, Ford ended 2013 as the best-selling vehicle brand, marking the fourth consecutive year that it earned the title. Total Ford brand U.S. sales grew 11.3 percent to 2,493,918 vehicles in 2013, and the Fiesta, Fusion, Escape, and F-Series set annual sales records.
Compared to 2012, Ford retail sales increased 14 percent, with double-digit annual retail gains across the entire lineup, including cars (up 12 percent), utilities (up 13 percent), and trucks (up 17 percent). The growth in retail sales is complemented by higher average transaction prices and strong retail performance in the West (up 21 percent) and Southeast (up 17 percent) for the year.
“Strong demand for our new cars, utilities, hybrids and trucks provided Ford with the largest share point gain of any full-line automaker in 2013,” said John Felice, Vice President, U.S. Marketing, Sales and Service.
Notably, The Blue Oval brand grew sales in regions traditionally dominated by foreign makes. Sales of the Ford Fusion, for instance, grew 71 percent in the western United States and 29 percent in southeastern regions. Meanwhile, the Fiesta reached a yearly record by selling 71,073 vehicles — a 25 percent increase over 2012.
A 0.6 percent decline in Lincoln sales reduced total year-over-year sales growth of the Ford Motor Company to 10.8 percent. Here’s to hoping that Linc is in the green for 2014, thereby contributing to even greater growth for the FoMoCo .