By now, you probably already heard about Justin Beieber’s brief stint as an under-the-influence street racer in a Lamborghini Gallardo in Miami Beach. The adventures have landed him some pretty serious charges, including drunk driving, resisting arrest, and driving without a valid license. Upon his arrest, Bieber also took what is undoubtedly one of the best mugshots we’ve ever laid eyes on.
But not to miss the opportunity to be part of the conversation, Ford posted the following photo of an envelope addressed to “Justin” and an enclosed card to its social media channels, inviting the pop star to attend Ford’s Driving Skills for Life program… for free. It reads:
You are invited to participate in Driving Skills for Life, our FREE training programme for 18-24 year-olds.
The Motrolix Take
He’ll need to visit a DMV to renew his license before attending Ford’s training event, where there won’t be any Lamborghinis, but what a great idea! The program’s free nature, along with the hashtag at the end of the message, add a nice touch. This message will likely get thousands retweets, likes, and plusses — creating more buzz for The Blue Oval.
Well-played, Ford. Well-played, indeed.