To prove to the world that the all-new 2015 F-150 is the toughest F-150 ever, Ford is launching a new campaign that will put actual F-150 drivers and fans behind the wheel of the truck before nearly anyone else. Called “You Test”, the campaign will allow participants to take an all-new F-150 and put it through the paces, whether that be the construction daily routine, towing, or hauling.
Those interested in participating should visit BuiltToughTest.com and tell Ford how they would test the new F-150. Ford will then select up to five winners who will spend up to a week with a 2015 F-150, while video crews document the truck undergoing the real-world testing. The resulting videos will be posted to The Ford Trucks YouTube channel.
The deadline for submitting an entry is May 31st, 2014, and winners will be announced before September 1st, 2014. There’s no purchase necessary, and the full terms and conditions are available at BuiltToughTest.com.
To note, the 2015 F-150 features a new high-strength steel frame and a high-strength, military-grade aluminum-alloy body. Before it reaches showrooms later this year, the new truck will undergo over 10 million miles of toughness and durability testing.
The Motrolix Take
Sounds like Ford’s Fiesta Movement is making its way to trucks with the “You Test”. Good idea!