The Lincoln Motor Company teamed up with Architectural Digest and Architecture for Humanity to turn an unpleasantly-littered and underutilized end of a street in San Francisco’s Portola neighborhood into a nice “pocket park”.

Before the transformation

The effort is part of The Lincoln Reimagine Project, which draws parallels with the way in which Lincoln is re-imagining itself.

Watch as the dead end gets transformed into a center of a growing community:

The Motrolix Take

This is quite inspiring, and reminds us of the way in which a caterpillar turns into a butterfly. All in all, nicely done, Lincoln and company. The question now is whether Lincoln will be able to transform (ahem, re-imagine) itself.