Hyundai Motor America’s new CEO, Dave Zuchowski, is going all in for 2014, putting all his chips on the table, and pushing them forward. After a “disappointing” 2013, Zuchowski said it is time to turn things around, with the goal to boost sales by 4 percent in 2014, and he doesn’t want people to forget the brand.
“It’s really important that people don’t think that Hyundai was a flash in the pan that isn’t repeatable,” Zuchowski said in an Automotive News report. “Hyundai was overheated, but certainly not a flash in the pan.”
Once an afterthought because of their low quality and cheap prices, the Korean brand has skyrocketed over the past few years with their sales. Zuchowski attributes this from the building of their brand.
In 2013, Hyundai finished with 721,000 sales, only up 2.5 percent from 2012 but the automaker plans to sell 745,000 in 2014, pushing up to a 4 percent increase in overall market share. They hope it becomes around 4.6 or 4.7 percent if the U.S. market grows 3 percent at least this year.
Unfortunately last year, Hyundai had no new products in 2013, which was the first time in five years, and Zuchowski admits they failed. Yet the Hyundai enters the 2014 auto show season showcasing the rather handsome 2015 Genesis.
“We weren’t particularly happy because we gave up market share,” Zuchowski told The Detroit News. “My biggest priority is to make sure the Hyundai of 2011 and 2012 wasn’t seen as a one trick pony and the Hyundai of 2013 wasn’t seen as a trend and that we get ourselves back.”