No one likes to lose money especially during the big game. The big game meaning the recent Super Bowl, and the one losing the money is a Missouri Ford dealership who had a huge weekend sale during the big daddy of sports games.
Hutcheson Ford ran a promotion from Jan. 29 to Feb. 1, calling their sale “The Super Weekend Sale,” where if any customer bought a vehicle between those dates or either the opening or second-half of the kickoff of the Super Bowl was returned for a touchdown, the dealership would refund the price paid by the consumer. That’s exactly what happened.
Their mathematicians estimated a 2.5 percent chance of either half opening with a touchdown run, but when Seattle’s Percy Harvin continued the onslaught returning the second-half kick for an 87-yard touchdown run, 12 of the dealer’s customers were eligible for the refunds. Thanks to Harvin’s second half-kick return, the dealership ended up returning monies for prices ranging from $10,000 to $55,000. And the end result of how much they ended up giving back was $300,000.
Dealership Marketing Manager Kathleen Frazier, speaking to Automotive News , said at least we’re not like that furniture guy that lost $7 million. In addition, the dealership tool out a lot of insurance to cover their losses in the amount of around $300,000