Ford wasn’t very aggressive about entering the Chinese market, and paid for it in lost sales and business opportunity. But The Blue Oval has awoken, has seized the opportunity that is China, and there’s no stopping it now. Ford sales in China are up, way up, and it’s only a matter of time before the automaker’s sales volume in China matches or surpasses that of the United States. But for now, Ford sells roughly twice as many cars in its home market as it does in China.
BRAND | USA | USA % CHANGE YOY | CHINA | CHINA % CHANGE YOY |
---|---|---|---|---|
FORD | 177,286 | -7.15 | 56,284 | +88 |
LINCOLN | 6,661 | 36.41 | N/A | N/A |
JIANGLING MOTORS | N/A | N/A | 16,756 | +22 |
TOTAL | 183,947 | -6.06 | 73,040 | +67 |
Source: Ford U.S. February 2014 sales results and Ford China February 2014 sales results.
In fact, for each sale of a Ford-branded vehicle in China in February of 2014, Ford sold three Ford-branded vehicles in the U.S. Add sales by Jiangling Motors Corporation (JMC) — Ford’s joint commercial vehicle venture in China — and Lincoln sales and the difference shrinks to about 2:1 in favor of the U.S.
Interestingly, the same is true for Ford’s cross-town rival General Motors, which sells more “real” GM vehicles in the U.S. than in China. But at this point in time, GM is clearly ahead of Ford in the sales race in that market.
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