In honor of International Women’s Day, March 8th, and Women’s History Month throughout March, Ford is putting a spotlight on the women behind the brand-new 2015 Mustang. Although many think of the Mustang as a muscular and masculine vehicle, women have greatly contributed to making the ponycar what what it is, and the base V6 is popular with the female demongraphic. Marcy Fisher, Michele Lubin Henney, Susan Lampinen, and Melanie Banker are just a few of the many women who have contributed to making Mustang one of the most renowned cars in the world.
Fisher is a vehicle line director for Ford. Her job is to oversees every element of the brand-new Ford Mustang, from planning to creation and sales. She also serves as the vehicle line director for Ford Explorer, Taurus, Police Interceptor, Flex, and Escape development. Fisher’s contributions don’t stop there, as she also serves as a board member for Ford Design Institute’s vehicle operations, co-chair of the Vehicle Operations Diversity Council, and co-chair for the Ford College Graduate Program. She has held the title of Automotive News‘ 100 Leading Women in the Automotive Industry twice.
Henney is the vehicle integration supervisor at Ford. Her responsibilities include controlling how the Mustang sounds, how it feels when it drives, fuel economy, and driver and passenger comfort, among other things. She works hard to provide the best experience for the consumer.
“Mustang attracts a variety of customers, all of whom are looking for the ultimate Mustang driving experience,” says Henney. “As a female engineer on the program, I can offer a different perspective from the men on the team. I believe the end result is the most refined total driving experience we’ve ever offered our customers. I can’t wait to see their reactions when they drive the new Mustang for the first time.”
Lampine is Ford’s chief color and materials designer. She has played vitals roles in determining the colors of the Mustang and other Ford vehicles.
“Mustang paint colors need to denote performance, sportiness and power,” says Lampinen. “I’m looking at authentic, expressive materials that need to be more premium, with a relentless attention to detail. With Mustang, I’m not afraid to take a risk.”
Lastly, Melanie Banker is the U.S. marketing manager of Ford. Her job requires her to bring the car to customers in the marketplace, then monitor its performance; she also works in research and development.
“Men and women use their cars and the features of their vehicles differently, so having both involved in research and development is extremely important,” Banker explains. “Everyone loves Mustang, so it is important for us to keep all customer groups in mind when making vehicle decisions.”