Major automakers continue to vie for a piece of the world’s largest emerging market and, with the arrival of Ford’s Everest SUV Concept at the Auto China 2014 in Beijing, it seems Ford is following suit and catering to the Chinese desire for larger, more practical SUVs.
The Everest Concept sports a recognizable mix of contemporary Ford design cues. “We drew a lot of inspiration from our Ford design heritage,” says exterior design manager of Ford Asia Pacific, David Dewitt. “When we designed the Ford Everest Concept, we looked at how to communicate a sense of sleekness and refinement, and you can see that in the silhouette. The sleekness and sophistication are then punctuated in the details, which are very technical.”
While Ford currently holds only a five percent stake in the Chinese sport utility segment, the Blue Oval is hoping to increase their presence with the production of the seven-passenger Everest SUV, which is slated to reach production in early-2015. However, American-based readers best not get too excited for the Everest concept as Ford representatives have stated that they have no intentions of bringing it to our shores.
At the moment, news of what lies beneath the Everest SUV Concept has not yet been released officially, though reports have suggested that motivation may be derived from a global Ranger-based engine. Stay tuned to Motrolix as Ford continues to divulge more mechanical details on the Everest SUV Concept.