Most automotive enthusiasts are familiar with Ford’s country-themed King Ranch luxury trim level. The idea for King Ranch edition vehicles originated from a partnership between The Blue Oval and King Ranch in Texas — one of the largest ranches in the world. But where does the King Ranch trim stand for, and what does it represent?
Aileen Barraza, Ford color and materials designer, has visited the King Ranch many times to get a true sense of what it expresses. “It’s a very majestic place that makes you feel at home no matter where you’re from,” she said. “You can’t help but be comfortable right away with genuine luxury that is earned through hard work.”
Barraza translates that King Ranch feeling to the Ford vehicles she helps design. “The King Ranch models evoke luxury that is earned,” Barraza said. “It’s a reward for hard work, which is what has made the ranch so successful.”
For the 2015 model year, Ford’s King Ranch edition vehicles include the F-150, F-Series Super Duty, and the Expedition. Each is designed with unique interior and exterior trim, an enhanced level of standard equipment and special wheels, all for the purpose of reflecting “the authentic character of the ranch and the premium quality of its products”, according to Ford.
The new King Ranch exterior colors for 2015 are Caribou, Bronze Fire, Guard and Ruby Red Metallic Clearcoat. Caribou will be offered as a monotone, while the other colors will have Caribou as an accent color. All King Ranch vehicles now come as either a monotone or two-tone appearance, giving customers additional appearance flexibility. Premium Mesa Brown is the new interior leather, and only available on King Ranch editions.
So there you have it: King Ranch stands for luxury that is earned, and is a reward for hard work. Who wouldn’t want a vehicle that represents those qualities?