Sales of Ford vehicles in its 20 European markets rose 6.6 percent year-over-year to 99,700 vehicles in April 2014. The results outpace total industry growth of 4.2 percent in Europe while boosting Ford’s market share by 0.2 of a percentage point to 7.9 percent while marking the 11th straight month of year-over-year sales improvement and the fifth successive month of market share gains.
“Vehicle sales in Western Europe are starting to improve modestly, and we have been consistently outpacing the industry thanks to a very fresh product line,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “At the same time, we continue to focus on sales to retail and fleet customer, which are healthiest for our brand and resale values.”
Highlights of April 2014 sales results:
- The Fiesta remained the brand’s best-selling car during the month with 29,000 registrations — its best April sales performance since 2010.
- The Ranger posted its best-ever April sales since being introduced in Europe in 1999.
- Ford’s commercial vehicle sales are up 7 percent year-to-date (January 2014 – April 2014) and its commercial vehicle market share in Europe is up 10.2 percent through April — its highest since 1998.
- The Transit is now the best-selling vehicle in the combined one- and two-tonne commercial vehicle segment in Europe.
- Ford sales in the United Kingdom — the automaker’s largest European market by sales volume — rose 11.6 percent in April while sales in Germany — Ford’s second-largest European market — were equal to last year while the industry was down for the month. Year-to-date, Ford sales volume in Germany is up 16 percent, outpacing industry growth of 3.2 percent.