While it was working on increasing domestic and export sales in April 2014, Ford India also launched a refresh to its Endeavour Sport Utility Vehicle. The updated SUV features revised exterior styling, including a new front grille, bumper, and headlamps, as well as the newfound availability of a rearview camera. The freshened Endeavour starts at Rs. 19,83,898, or $33,000 USD, based on current exchange rates.
“Ford Endeavour is a trusted nameplate and holds a special place in Ford India’s product portfolio. It has remained a vehicle of choice for customers who desire a dependable, muscular, rugged yet comfortable and safe SUV,” said Vinay Piparsania, executive director of Marketing, Sales and Service, Ford India.
Essentially a five-door wagon variant of the Ford Ranger four-door pickup truck, the Endeavour is known as the Everest outside of the Indian market. Like the Ranger, the Endeavour/Everest is made at Ford’s assembly plant in Thailand; the current model will soon be replaced by the all-new Everest, which is currently under development at Ford’s Australian operations. The new model, in turn, will be a wagon variant of Ford’s “global” T6-gen Ranger.