It doesn’t take much to notice that Audi is on a roll. From its double-digit sales growth to sky-high consumer interest, the German brand is taking the luxury car market by storm. One of the more significant factors contributing to the Four Ringed-brand’s success is the all-new A3 family. While the 2015 A3 Sedan is first to arrive in the U.S., it won’t be Audi’s only entry into America’s burgeoning A segment.
That’s because the 2015 A3 Sedan, which is actually the first A3 sedan ever, will be followed by an expanded A3 family — including the A3 Cabriolet, A3 TDI clean diesel sedan, and high-performance S3 sedan — all of which will arrive in the fall of 2014. But the A3 family’s story doesn’t end there: in early 2015, the portfolio will be expanded further to add the A3 Sportback e-tron gasoline electric plug-in hybrid (PHEV) as well as the recently-announced A3 TDI Sportback.
Audi is proud to point out that the A3 marks the first time that an A-segment vehicle will offer high-tech features such as Audi MMI, Audi drive select, 4G LTE connectivity and Bang & Olufsen audio. The entire A3 family will also feature the most advanced version of Audi connect, including picture navigation, read-aloud news headlines, Facebook and Twitter alerts, access to more than 7,000 Web radio stations, along with personalized RSS news feeds.
With that kind of technology and breadth of body styles and engines, it shouldn’t come as a surprise that demand for the A3 is skyrocketing. Our only wish is for Audi to bring the “regular” A3 3-door body style along with the A3 Sportback (five-door hatchback) with gasoline engines (since the e-tron and TDI options will likely be limited in demand compared to the more traditional gasoline variants) available in the United States.