- What: Ford Fireworks (56th annual)
- When: Monday, June 23rd at 10:06 p.m.
- Where: Detroit River, in the vicinity of the Renaissance Center
- Why: to celebrate Detroit, the U.S. military, and Cass Community Social Services
As it celebrates its 111th anniversary this week, Ford Motor Company is also highlighting its long-standing commitment to southeast Michigan at the annual Ford Fireworks. Set to feature over 10,000 pyrotechnic effects that will be visible for miles along the Detroit River, the event celebrates Detroit, the U.S. military, and Cass Community Social Services. Now in its 56th year, the fireworks are scheduled to commence at 10:06 p.m. on Monday, June 23rd.
In addition to the pyrotechnicls, the automaker’s philanthropic arm — Ford Motor Company Fund — is partnering with Yankee Air Museum in Belleville, Michigan to host Focus on Freedom, an event that will focus on honoring past and present members of the military. Over 250 active and retired military veterans and their families have been invited to enjoy the fireworks up close and personal, with the Tuskegee Airmen, the Ford Veterans Network Group, Disabled American Veterans and Yankee Air Museum guests being part of the invitee list.
Ford is also supporting Cass Community Social Services on its annual fundraiser, Catch the Fireworks. The fundraiser will take place at the Coach Insignia restaurant atop the Renaissance Center — a great location to catch the fireworks, albeit located at the headquarters of Ford’s primary American rival, General Motors Company. Serving as honorary chair will be former Detroit Piston and NBA Hall of Famer Isiah Thomas.
“Ford has shown for more than a century that we build more than great cars and trucks — we build communities,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are honored to support Detroit’s signature fireworks display and bring people together in celebration of our city, our military and those who provide important social services.”
Notably, Ford Fund has donated $150 million to organizations throughout southeast Michigan over the last 10 years, with funds supporting the community, education, and vehicle safety programs. In addition, Ford employees around the world donate their time and expertise to community improvement projects. Earlier this month, for instance, over 500 local volunteers participated in dozens of projects for an Accelerated Action Day focused on the environment.
The Ford Fireworks will be broadcast on the live broadcast of WDIV-Local 4 beginning at 8 p.m. (20:00); News/Talk 760 WJR will do a special radio simulcast throughout the event and provide up-to-the-minute traffic and weather information throughout the day. Catch it all Monday, June 23rd.