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Ford’s Testing Strategy For 2015 F-150 Consists Of These 3 Phases

You’ve already seen two examples of how (sneaky-deaky) Ford tested elements of the 2015 F-150 practically under everyone’s noses. You’ve also seen the official tests that The Blue Oval put its new truck through. But what you might not have known about is the Dearborn-based automaker’s comprehensive “Built Ford Tough” testing strategy.

The automaker’s testing plan consists of three phases that allow engineers to understand how a truck stands up under an array of harsh conditions. The phases are:

  • We Test — which takes place in Ford labs
  • They Test — which places vehicles at the sites of fleet customers, and
  • You Test — which allows consumers to put the new truck through its paces

The strategy seems to be simple, yet effective — since The Blue Oval seems to have thought about many of the possible downsides to using aluminum in its bread-and-butter truck, and addressed them before letting the truck hit the market.

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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