Volkswagen Aktiengesellschaft has filed a trademark filing for the Amarok name with the United States Patent and Trademark Office (USPTO).
Carrying serial number 86276692, VW submitted the filing for the service mark on May 9, 2014. The filing contains a description that Amarok means wolf in English, as well as the fact that the automaker previously registered the trademark on April 29, 2008.
The filing contains the following list of Goods and Services for which it is applicable:
Motor vehicles and their parts, namely, land vehicles and structural parts therefor; engines for land vehicles; tires for vehicle wheels, rims for vehicle wheels, complete vehicle wheels and their parts for land vehicles, namely, wheels, wheel rims, wheel sprockets, and wheel suspensions; motorized scooters for children and motorized automobiles for children for children
The Motrolix Take
We certainly hope that this filing is a sign that VW is planning on bringing the Amarok to the North American market, as it is currently only available in most markets except for North America.
The brand’s U.S. sales volume has been on a perpetual decline for well over 12 months, and the introduction of the midsize truck will give the brand a competitive entry in the rather popular vehicle segment. Plus, it will finally give Volkswagen enthusiasts the ability to buy a pickup truck and stay in the VW family, rather than buying a truck from Toyota, Nissan, GM (Chevy/GMC), Dodge/Ram or Ford.