Volkswagen’s New ‘Play-By-Play’ Ad Celebrates 2015 Golf GTI Launch: Ad Break0
The 2014 FIFA World Cup is upon us, and soccer (football) fans the world over may be familiar with Andres Cantor — the renowned Argentinian sports commentator who is known around the world for his signature goal celebrations. The new spot portrays Andres’ son driving the all-new 2015 Golf GTI while Andres announces the driving maneuvers in his renowned style. The spot finishes as the Golf GTI rips into a tunnel, with Andres announcing “Goooooooooooool!”.
There’s also a version of the ad in Spanish:
Developed by COD, VW’s Hispanic ad agency of record, the spot began airing on June 9th. The campaign also includes another spot entitled “Olé, Olé”, an homage to soccer fans everywhere.
“While the number of passionate soccer fans continues to grow in the United States, Andres Cantor has the unique ability to speak to the soccer diehards and the freshly minted fans in an impactful way that resonates with both audiences,” said Daniel Marrero, President of COD.
Now that you’ve seen the Play-By-Play spot, check out the other ad that’s part of VW’s campaign featuring the 2015 GTI and the Olé chant.