The truck market is taking big leaps forward with the 2015 Ford F-150, with its aluminum body, new tech and new engines. Aside from the new body, one of the biggest new highlights is the 2.7L V6 EcoBoost engine. Ford projects that the new EcoBoost 2.7L V6 and existing 3.5L EcoBoost V6 will account for a healthy 56 percent of the F-150’s sales, which would put them above the V8 sales margin.
The new 2.7L EcoBoost V6 produces 325 hp and 375 lb-ft of torque, numbers that were once associated with a traditional V8. This engine is also capable of towing up to 8,500 pounds and will have a payload of 2,250 pounds. Ford believes this engine caters to customers who don’t haul regularly, but still require pickup truck capabilities.
The expansion of the F-150’s lineup comes in light of new competition from Detroit’s traditional truck rivals. Ram has added an EcoDiesel model boasting 240 hp and 420 lb-ft of torque this year, while General Motors will add the Chevy Colorado and GMC Canyon to its 2015 truck portfolio. The move to lighter, more fuel-efficient trucks come as consumers demand better fuel economy out of their vehicles and federal fuel economy regulations tighten.