Dealerships throughout the U.S. and Canada have begun to order their 2015 Ford F-150 pickups for the model-year roll-out. Ford is banking on the truck’s new aluminum body is a key selling point for the future, but the additional standard features over previous models which means that the F-150 will cost more for consumers.
For lower-level models, the new F-150’s price will increase by $395, with top-end versions increasing by as much as $3,515. Increases in pricing can be attributed to the extra standard features which range from a large information screen, multi-contour massaging front seats, telescoping steering column, heated rear seats to a variety of other convenience features.
Ford truck group marketing manager Doug Scott stated, “They’ll want the higher-end trucks. That’s where the most new tech is found, so we expect the same rich mix at launch as we have seen in the past.” Ford expects fourth-quarter earnings to increase because of the popularity their loaded models carry.
Here are a list of the models and their new prices:
• XL base work truck, $26,615 (including shipping fee of $1,195, unchanged from 2014), up $395. Its standard configuration is as a regular cab with rear-wheel drive and 6.5-foot-long cargo bed.
• XLT, best-selling trim level, $31,890, up $395. The standard configuration also is regular cab, rear-drive, 6.5-foot bed.
• Lariat, first of the premium versions, $39,880, up $895. Its standard setup is extended cab, rear-drive, 6.5-foot bed.
• King Ranch, $49,460, up $3,515.
• Platinum, $52,155, up $3,055.
Ford says the first three models make up 85% of F-150 sales. Prices will be higher for four-wheel drive and different cabs and bed lengths.