Ford Motor Company and the Detroit Lions have announced that its Quick Lane Tire & Auto Center will be the official multi-year sponsor of an annual college football bowl game to be held at Ford Field. This year’s game is scheduled for December 26 at 4:30 pm and will air nationally on ESPN.
The Quick Lane Bowl will feature teams from both the Big Ten Conference and Atlantic Coast Conference. At the end of the football season, officials from both conferences will meet with bowl officials to determine the feature matchup and choose their team representatives.
“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” says Detroit Lions President Tom Lewand. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”
Adds vice president of Ford Motors Company and president of Ford Customer Service, Frederiek Toney, “We are delighted to have the opportunity to help kick off a new football tradition. With more than 700 Quick Lanes available in communities across the United States, we’re hoping to continue to raise awareness among consumers about the fast service, value and convenience our Quick Lane Tire & Auto Center delivers.