Volkswagen dealers in the United States delivered 30,533 VWs during the month of July 2014, representing a 14 percent year-over-year decrease.
Only the 2015 GTI and Eos posted increases in sales, with the other vehicles in the lineup recording a decrease.
“We’re thrilled with the early response to the all-new 2015 Golf GTI, which has already racked up some impressive accolades in both enthusiast and mainstream publications,” said Mark McNabb, chief operating officer, Volkswagen of America. “With the continued roll-out of the Golf family, including the Golf TDI Clean Diesel, the turbocharged TSI model and the upcoming e-Golf this fall, we are confident we will see more showroom traffic at our dealers in the weeks and months ahead.”
July sales highlights (vs. July 2013):
- All-new seventh-generation Golf GTI recorded 1,727 deliveries, up 39.39 percent. The seventh-generation GTI has already earned high praise in the industry, including being named the winner of the Cars.com/USA Today/MotorWeek “Cheap Speed Challenge.”
- The all-new 2015 Golf TSI and TDI Clean Diesel models recently hit showrooms and will see a full month of sales in August. Golf sales during July totaled 719 units, down 44 percent.
- The Chattanooga-built Passat saw 8,668 deliveries, down 13.76 percent. The Passat TDI — the only clean diesel in the midsize sedan segment — delivered 2,442 clean diesels, or 28.2 percent of total Passat sales.
- Total Jetta deliveries for June, which includes SportWagen sales, accounted for 13,142 units, down 1.84 percent
- Tiguan sales totaled 2,121 units, down 6.56 percent
- Touareg sales totaled 581 units, down 3.65 percent
Last month, Volkswagen announced that it will invest approximately $900 million USD in the production of a newly-developed, seven-passenger SUV at its Chattanooga, Tennessee manufacturing facility. The investment, which is expected to create 2,000 additional jobs in the U.S. and includes the establishment of a National Research & Development and Planning Center in Chattanooga, will finally bring Volkswagen into the highly-popular mainstream mid-fullsize crossover segment defined by such industry stalwarts as the Ford Explorer, Chevrolet Traverse, GMC Acadia, Toyota Highlander, Nissan Pathfinder, Honda Pilot, and others. Production of the new vehicle, which was previewed by the CrossBlue concept, will start at the end of 2016 — and should give VW a significant lift in sales.
July 2014 - USA - Volkswagen
|MODEL||YOY MONTHLY CHANGE||JULY 2014||JULY 2013||YOY YTD CHANGE||YTD 2014||YTD 2013|
|TOTAL GOLF/GTI/GOLF R||-8.25||2,446||2,666||-28.46||13,915||19,450|